- Associate
- Creative Director
- Writer
- Portfolio
Beauty, fashion, lifestyle ... digital, branding, advertising ... these are areas I know well from over 25 years of experience as a content-creation talent, from concept to copy, for some of the world’s most esteemed brands and creative services agencies.
AR New York, 2014 – Senior writer for branding agency, servicing both domestic and international accounts for such clients as T Galleria by DFS, Sands, Sands Asia and Almay.
Air Paris, 2011 – 2020 Senior writer for the international creative service agency, servicing accounts in the Asia market, including beauty brands Osiao, Maysu and Avon, and the famed Peace Hotel.
Chanel, 2006 – 2012 Senior writer: beauty, skincare, fragrance, fashion and fine jewelry.
Bergdorf Goodman, 1998 – 2005 Writer for in-house creative services agency: servicing beauty, fashion, luxury goods, menswear and furnishing through advertising, magazine journalism, store signage, direct mail and corporate communication.
4.5.6 Melanin Skin Science, ongoing—web, email, CRM and product launches for the pioneering care company focused on the science of darker skin. Reflexgroup—branding concepts in the skincare category for the creative services agency. Mun Skincare—content brand strategy, product naming and Web development for international e-commerce. YSL Beauté—repositioning women and men’s fragrances and ancillaries, as part of YSL.com relaunch. CondéNet Banner and flash ad campaigns for Dillard’s “The Style of Your Life” and Aquafresh, featured in Condé Nast online magazines such as Vogue, In Style and Glamour.